Notes
Occasional writing on the work — what we chose, what we’d do differently, and the reasoning underneath.
Why we started the studio, who we built it for, and what we plan to do differently.
Most builds are optimized for the wrong things. Here's how I pick parts when the goal is longevity, not benchmark scores.
If an article sparked an idea—or confirmed that your current site needs work—send a note and tell us what you’re considering.
What happens next